Branding is as old as cattle farming. Four-thousand years ago, farmers in the Indus Valley burned distinctive markings on their heifers, making their ownership crystal clear. And while this isn’t exactly the same thing modern marketers and brand managers do, it has some parallels.
Today, businesses mark their products and services with certain brand identifiers – logos, colors, designs, values, mottos, etc. But modern branding isn’t solely focused on claiming ownership.
Branding is about communicating the essence of a business’s vision. It can act as a catalyst for action, making people stop in their tracks and respond. It touches the imagination, reaching hearts as well as heads. And, when thought through, it can empower a business to evolve far beyond mediocrity.
Put simply, branding can be magic.
Why Branding Matters Today
Brand creation offers your audience insight into who you are. It gives them a better idea of what you offer, what you stand for, and why they should choose you over the competition. It creates space for your vision to be seen and heard.
Without a distinct brand, you’ll struggle to make an impact with your business.
But branding isn’t just for businesses.
The internet (especially social media) has made brand creation personal. So, whether you’re an idealistic visionary looking to transform the world or you’re someone who’s thinking of starting a small business, personal branding is an essential ingredient for success.
Personal Branding Builds Trust
Branding works like magic to develop trust. That’s one reason businesses rely on it so much. And it’s one of the primary reasons you should use it if you’re looking to empower your vision, career, or small business.
A well-thought-out brand is consistent. When people see your name, they immediately know what to expect. And as they interact with you over months or years, they develop trust in you. They see you as reliable and in alignment with their inner values and intuition. And when they feel this sense of connection, they’ll be more likely to engage with (and make purchases from) you.
If people trust you, they’ll trust your business. And this is why personal branding is the first step in successful small business branding. You can begin building trust in your business before you’ve ever written a business plan, incorporated your company, purchased inventory or equipment, or paid a cent in advertising.
Personal Branding Transcends Your Business
Today, many business owners and CEOs have more social media followers than their businesses. Just think of Elon Musk or Richard Branson, two of the world’s best known visionaries. These are idealistic men whose brands transcends any one company. And whether they stay where they are for the rest of their working lives or pioneer something new, they’ll carry their brands with them.
But even if you don’t have Elon Musk’s following, there’s a principle at work here that’s important for you. When you build your personal brand, you’re also building the brand of any associated business.
So, when you’re finally ready to launch, you’ll have a built-in audience that you can connect with from day one. This early momentum can be the difference between abundance and failure. And it all begins with the magic of personal branding.
Personal Branding Offers A Host of Valuable Options
Branding has transformative power. It can turn you from just-another-face-in-the-crowd into a luminary who has answers to the questions your audience has been asking. And you can communicate this idea-driven vision using numerous impactful tools.
One of the first tools to summon from your brand design toolkit is a corporate headshot. With a professional photograph, you’ll be sure to catch the eyes of your target market. It’s unbelievable how much you can communicate about yourself, your gifts, and your vision through brand photography. And the magic of brand photography is amplified when you hire a professional to get the job done. With the help of someone who understands the magic of this visual medium.
Along with brand photo shooting, you may want to look into the possibilities of video for your brand. Video can empower your audience with a clarified, focused picture of who you are and what you stand for. And it doesn’t have to be an hour-long feature film. Even a brief two-minute profile video that distills the essence of your brand down to the most basic core ideas and values can have a huge impact.
And while you’re at it, browse the social media scheduling tools available to you. With their help, you can ensure quality, consistent posts that resonate with viewers and draw them to you.
These are just some of the tools that can empower your brand to succeed.
Conclusion: Now Is the Time To Build Your Brand
There’s a well-known Chinese proverb that states, “The best time to plant a tree was 20 years ago. The second best time is now.”
If you’ve neglected your personal brand in the past, now is the time to get started. No matter what your personal or career goals, a robust, consistent personal brand can help you achieve them. And with wise time and financial investments, you’ll discover success that you never could have imagined.
So, what are you waiting for? There’s no time like the present.
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